SAR Insight & Consulting provides insight into established and emerging markets, focused primarily on audio, sensors and wireless connectivity devices and technologies. We differentiate ourselves from the competition by providing detailed market analysis, forecasts and competitive analysis from the device level through to component level.

SAR Insight & Consulting offers a range of services to technology vendors, investors and other interested parties that are looking to understand market size, growth opportunities, product viability, technology choices and more.

Leveraging our extensive knowledge of electronics technology markets we are able to provide a range of bespoke services to our clients.

Peter Cooney

Peter Cooney

Founder & Director, Audio and Voice

Peter Cooney is the founder of SAR Insight & Consulting. Peter has been tracking, analyzing and commenting on technology markets for over 15 years. In that time he has headed practices at a number of leading analyst firms, managing teams of analysts across the world.

Peter has covered a diverse range of markets including audio, MEMS sensors, microprocessors, and wireless connectivity ICs. Most recently he has focused on the emerging and rapidly growing markets for voice interface technologies and virtual digital assistants.

Peter is regularly quoted in the press and has serviced a wide range of clients including most of the top 20 largest semiconductor companies and many others, including numerous citations in client press releases as an industry expert.

He holds a Bachelor of Engineering in Materials Science and Engineering from the University of Sheffield, his initial career was as a process engineer, responsible for the PVD process for the production of DRAM for a major electronics company.

Joe Hoffman

Joe Hoffman

Director, Wireless Connectivity & Machinomics

Joe is Director, Wireless Connectivity & Machinomics research at SAR, charting the emerging strategies and shifting value chains of The Machine Economy. Joe crafts his unique research with a perspective gained from sitting on all sides of the strategy table: engineer, product manager, strategic marketer, and most recently, industry analyst.  Having actually developed and shipped technology products, he digs deep to find insights and forecasts to guide product and market strategies.

Current research focuses on the upstream parts of the Sense, Connect, Analyze, and Act value chains of the IoT and anticipates the evolution into The Machine Economy.  In addition to the syndicated Wireless Connectivity and Machinomics research, Joe also assists technology and strategy executives with product and market consultation.

Joe holds a B.S. in Electrical Engineering from the University of Kentucky, an M.S. in Systems Engineering from Virginia Tech, and an MBA from Arizona State University.  His career includes sprints at IBM, Lockheed-Martin, Motorola, and Nokia.

Dennis Goldenson

Dennis Goldenson

Director, Digital Assistants & Voice Interfaces

Dennis Goldenson is Director of SAR’s Digital Assistant & Voice Interfaces research, providing market insights on the latest voice assistant platforms and hardware equipment.

Dennis has over twenty years of consumer research and market intelligence experience across a broad range of entertainment and technology industries including having worked for major motion picture studios including both the Walt Disney Company and Twentieth Century Fox where he has held numerous senior-level research and analytical roles on a global scale.  Dennis has managed and conducted numerous international studies including A&U, brand equity, product concept, and UX research projects that have provided critical insights for senior management in the decision-making process.  Most recently he was Senior Director of Research and Consumer Insights for DTS, an audio technology company where he worked for over 10 years.

Dennis provides a wealth of knowledge in designing and delivering innovative research methods and market intelligence reports that produce measurable results.  His exceptional analytical and strategic skills have been instrumental in driving marketing effectiveness and business performance.

Dennis earned a Master Degree in International Management from the University of Maryland, and a Bachelor’s Degree in Psychology from the University of Massachusetts.

In his free time, Dennis loves to spend time with his family, play with the latest consumer technology gadgets and listens to the latest streaming music services when he’s not interrupted by his children (or the dog).