The Great AI Voice Race in China

by | Monday 3rd December 2018

Forewarned is Forearmed

Go back ten years and the relationship you had with your phone was vastly different to the one you have today. For a start, back in 2008, you made calls on it, whereas in 2018 you can go for days without phoning someone, yet the smartphone remains the most important device in your life.

The same could be said for speakers. Do you remember when they used to be passive devices, simply playing a playlist or connecting to internet radio? Today, the evolution of smart speakers has happened so quickly that homeowners have AI-controlled homes without even realizing it; we’ve welcomed Amazon Alexa, Apple Siri and Google Assistant into our lives with barely any resistance.

When it comes to market opportunities for those operating in the AI and voice recognition sector, it is vital that our understanding of how the market evolves remains up to date. Imagine if you approached the smartphone market in 2013 with a view that was formed in 2009?

Plans for World Leadership & Optimism Surrounding AI Voice Market

Similarly, it could have been easy at one point to write off the Chinese smart speaker market based on assumptions about its growth made early on – given that the Chinese were slow to embrace the technology due to a low acceptance of smart home products.

However, that is changing thanks to a wide range of market drivers, including: the government’s decision to prioritize the development of AI technologies, advancements made in speech recognition technology, and a greater push by e-commerce, internet and social media leaders to place voice assistants at the center of their smart technology product offerings.

Proliferation of Intuitive Devices to Expand the Landscape

As a result, smart devices have proliferated across everyday life for Chinese people. The average Chinese consumer is interacting with a higher number of connected devices, as their positive attitude towards new AI technology has significantly increased. Today, Chinese consumers are welcoming Alibaba AliGenie, Baidu Duer OS, and iFLYTEK InterReco into their home through smart speakers, televisions appliances, and their automotive vehicles.

This is a remarkable turnaround. Many assumed that the tendency for Chinese people to interact with their phones, rather than smart speakers, would restrict market growth. However, the opposite is true, and a perfect storm of market drivers is opening up opportunities for those fortunate to know.

Full details can be found in the latest report: China Voice Market.

Contact the author:

Dennis Goldenson

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dennis@sarinsight.com